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VP of Growth Marketing - EdTech

About Study.com

We are a technology company on a mission to make education accessible. Study.com helps millions of students improve their grades, gain career skills and earn college credit. We offer self-paced, online video courses that cover every subject taught in middle school through junior college as well as a growing suite of corporate learning and professional education products. We’ve built our platform from the ground up, leveraging data and technology to make the entire learning process simple and engaging for students.

We are a profitable, fast growing company looking to expand our team.

We began our journey in 2002 as a self-funded start-up and have grown every year since our inception. As a small, independent company, our employees have a direct impact on company direction and results.

We are located in the heart of downtown Mountain View, just a few steps from the Caltrain station. We only hire top talent, so those who pass our rigorous interview process will find themselves as part of one of the brightest and most innovative teams in Silicon Valley. 

Study.com was also top ranked in Inc. Best Place to Work!

We have a culture of social responsibility. As we continue to generate profits, we give back by funding scholarship programs and helping charitable organizations provide open access to information and education throughout the poorest regions of the world.

Come join us on our mission and make a difference.

Vice President of Growth Marketing – EDTECH

We are expanding our leadership team with the addition of a talented VP of Growth Marketing. Reporting to the CEO, the ideal candidate will be an experienced and entrepreneurial marketing leader with a proven track record driving and accelerating revenue growth through customer acquisition, engagement and retention. This high influence, high impact role will have the responsibility of integrating into our Agile environment and leading all marketing efforts across Study.com. 

The VP of Growth Marketing will be analytical, data-driven, creative, and collaborative.  They will be relentless about understanding and meeting the needs of customers. Their role is both strategic and operational with several key initiatives happening simultaneously and moving at a fast pace.  We need someone who has the capability and willingness to roll up their sleeves, as well as provide vision. 
A strong desire to contribute immediately as well as build future capability is essential.

Role & Responsibilities:

  • Collaborate with leadership team and key stakeholders across the organization to define priority marketing strategies and align them with product roadmap, sales initiatives, and the overall growth strategy of the business.
  • Provide market intelligence and competitive analysis to facilitate strategic pricing, product differentiation, promotional plans, and multiple channel and delivery models.
  • Combine data, technology and behavioral insights to build innovative acquisition programs that drive growth by identifying qualified customers and subsequently engaging and retaining them.
  • Understand what drives market interest and market dynamics and translate these into actionable strategy and tactics.
  • Drive conversion of prospective consumers to active customers through funnel optimization including creative, segmentation/targeting, and landing pages.
  • Develop, test, and scale high ROI digital marketing campaigns across email, SEO, SEM, and social.
  • Oversee the company’s brand strategy.
  • Attract, retain, and develop talent.  Establish expectations and create an environment which supports and enables high-performance by both teams and individuals.   

Skills & Experience: ​​

  • 15+ years marketing experience required including minimum of 5 years in managerial role
  • Experience in a fast growing, consumer-focused business required
  • Education Technology background strongly preferred.
  • Experience working in an Agile environment strongly preferred.
  • Digital marketing experience required including expertise in analytics, A/B and multivariate testing, LTV modeling, etc.
  • Experience driving growth with innovative prospecting and demand generation campaigns at scale from first impression through landing page required
  • Experience identifying target audiences, working with customer segmentation and personalization, and creating campaign strategies required
  • Experience with branding strategies and marcom preferred

Qualifications:

  • Energetic and passionate
  • Highly analytical and data-driven  
  • Outstanding interpersonal and communication skills
  • Ability to lead and inspire teams and individuals
  • Ability to thrive in a dynamic, fast-paced working environment

Why work for Study.com?

  • Help make education accessible to people who need it
  • Enjoy a fun, casual and collaborative working environment
  • Join a profitable and financially stable company
  • Help guide company decisions and direction
  • See results of your work in days, not years
  • Have your work impact 30+ million web visitors each month
  • Grow professionally with our training and skill development programs
  • Work with other talented and passionate team members

Benefits:

  • Competitive compensation (including salary and bonus plan)
  • 401(k) retirement plan with employer matching
  • 20 days of flexible paid time off annually (increases to 30 days over 5 years)
  • Additional 10 paid holidays annually
  • Flexible work schedules
  • Comprehensive medical, dental and vision plans (we pay 100% of premiums)
  • Fully subsidized Caltrain pass
  • Tuition reimbursement and gift matching programs
  • Stocked kitchen and beverages provided
  • Company sponsored gym memberships
  • Company sponsored Friday happy hour to celebrate weekly accomplishments

Study.com provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran or disability status. In addition to federal law requirements, Study.com complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.  Additionally, qualified applicants with arrest and conviction records will be considered for the position in accordance with applicable state and local laws.

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